1935 Tatra range in the Austrian market

"For mountainous terrain, a car must be able to give the best of itself, it must be able to endure. But it isn’t only in the overcoming of gradients that characterizes the good performance of a car, the duration of that performance is decisive. Without excessive caution and gentle protection, all Tatra models have delivered the best performance, whether driving in the mountains, on the plains, in the narrow and cobblestone streets and on furrowed and rough country roads. Tatra cars operate for years under strains of all kinds, are modest in maintenance and, thanks to their swing axes and air-cooled engines, provide unexpectedly comfortable and virtually trouble-free travel in the roughest terrain. Let us send you detailed brochures for one or the other of our vehicles or - if you come and visit us – take a test drive in one of our cars. That will say everything you need to know."

Austria was a perfect market for Tatra due to its variety of landscapes. This 1935 advertisment showcases the entire personal vehicle range, starting with company's budget offering, the Tatra 57, the middle-class Tatra 75 (which was also widely exported to Germany) and their two upper class offerings - the Tatra 77 streamliner, which catered to the avant-guarde and the Tatra 70A, for the more conservative landed gentry.